Software
Deal Evaluator
Score any product before you buy stock. Landed cost, marketplace fees, courier, returns and ad spend in one verdict: green light, renegotiate, or walk away.
Software first. Courses second.
Evaluate the dealbefore you buy the stock.
Africa Prime Business Academy gives South African e-commerce entrepreneurs the numbers first — a deal-evaluation tool that scores any product for Takealot, Amazon or Shopify — then the masterclasses, done-for-you kits and coaching to execute on it.
- R700
- per month, cancel anytime
- 3
- marketplaces covered end to end
- 30 sec
- to score a product deal
Deal Evaluator
Bluetooth speaker · 100 units · Takealot
Landed unit costR 180
Marketplace fee (15%)R 75
Fulfilment + adsR 80
Your profitR 164
Margin
32.9%
ROI
91%
Payback
110 u
Illustrative example using sample figures.
Built for where South Africa actually sells
TakealotAmazon.co.zaShopifyTikTok ShopBob ShopMakro MarketplaceMeta AdsGoogle ShoppingTakealotAmazon.co.zaShopifyTikTok ShopBob ShopMakro MarketplaceMeta AdsGoogle Shopping
The gap
Courses tell you what to do.
We tell you whether to do it.
Aspiring sellers do not fail because they cannot find a tutorial. They fail because they commit R20 000, R50 000 or their savings to a product that never had the margin to survive fees, courier costs and a price war.
So we lead with the software. The Deal Evaluator turns a hopeful purchase into a scored decision — and the training, kits and coaching exist to help you act on it.
See the evaluator in actionCapabilityAfrica PrimeAcademiesCommunitiesCourses
Decide if a specific deal is worth your cashIncludedNot includedNot includedNot included
Built for rands, Takealot fees & SA courier costsIncludedIncludedNot includedNot included
Software you use on every purchase decisionIncludedNot includedNot includedNot included
Done-for-you listing & ad assetsIncludedNot includedIncludedNot included
Live coaching on your own numbersIncludedNot includedIncludedNot included
Works across Takealot, Amazon and ShopifyIncludedNot includedIncludedIncluded
Columns compared: marketplace seller academies, paid creator communities (Skool and similar), and Udemy / YouTube e-commerce courses.
The product
Run a real deal through it right now
Change any number below and watch the verdict move. This is a working preview of the tool members use before every inventory order.
Deal Evaluator
Score a product in 30 seconds
Supplier + freight + duties
Listing price, incl. VAT
Takealot ~15%, Amazon ~15%
Pick, pack, courier
Sponsored ads / Meta
Units you'd buy upfront
Green light
90/100Healthy margin and strong return on capital. Negotiate freight and place a controlled first order.
- Profit / unit
- R 164
- Net margin
- 32.9%
- Return on capital
- 91%
- Marketplace fee
- R 75
- Cash locked up
- R 18 000
- Payback at
- 110 units
Profit on this order
R 16 415
Based on 100 units sold through at your price.
Demo model with sample assumptions. Members get live marketplace fee tables, returns rates and competitor price tracking.
Inside the membership
Everything you need between “good idea” and “first payout”
Software
Landed-cost & pricing engine
Model import duties, freight, VAT and exchange-rate swings in rands, then reverse-engineer the price your listing needs to survive a competitor undercut.
Assets
Done-for-you sales & marketing kits
Listing copy frameworks, photo shot lists, ad creative templates, supplier negotiation scripts and returns playbooks — edit and ship the same day.
Training
Expert-led masterclasses
Short, operator-run sessions on sourcing, Takealot listing mechanics, Amazon launch sequencing and paid acquisition — no forty-hour video dumps.
Support
Community-driven coaching
Weekly live deal reviews where members put a real product on the screen and the room pressure-tests the numbers together.
Software
Supplier & risk checks
Structured due-diligence checklists for local and import suppliers, plus a cash-at-risk view so one bad order never takes the whole business down.
Choose your path
One membership. Three ways through it.
Same price, same tools — a different sequence depending on where your business actually is today.
Launch
You have not sold your first unit yet
- Find and score your first three product deals
- Supplier outreach scripts and sample-order checklist
- Takealot or Shopify listing built with you, step by step
Scale
You are trading but margins are thin
- Rebuild pricing from landed cost upward
- Ad spend guardrails tied to real contribution margin
- Range expansion scored deal by deal, not by gut feel
Operator
You are running multi-product inventory
- Cash-flow and reorder cadence modelling
- Portfolio view: which SKUs actually earn their capital
- Quarterly deal-review sessions with the coaching team
Member stories
The best deal is often the one you did not do
“I ran a bulk kitchenware deal through the evaluator and it came back amber. Turned out the courier cost ate the whole margin. That single check saved me about R38 000 of stock I would have sat on.”
“Every course told me to 'find a winning product'. Nobody showed me the maths. Having a score and a payback number in front of me changed how I negotiate with suppliers completely.”
“The Friday deal reviews are the part I did not expect to value most. Six other sellers picking holes in my numbers before I spend a cent is worth the membership on its own.”
Illustrative member stories with fictional names, shown as placeholders for launch.
Membership
Less than one failed inventory bet
R700/ monthapprox. $39 · cancel anytime
Priced deliberately for aspirational South African entrepreneurs: a real monthly commitment, but a fraction of what a single wrong product order costs you in dead stock.
Get startedNo contracts, no lock-in. Leave whenever it stops paying for itself.
Every member gets
- Full Deal Evaluator & landed-cost engine
- Every masterclass, live and on demand
- The complete done-for-you kit library
- Weekly live deal-review coaching calls
- Takealot, Amazon and Shopify playbooks
- Member community and supplier directory
Founding intake opens with 350 seats so coaching stays hands-on. Join the waitlist to hold your place in the next cohort.
Questions
Straight answers before you join
No. The core of the membership is software: the Deal Evaluator scores a product deal on landed cost, marketplace fees, fulfilment and ad spend before you commit cash. Masterclasses and kits exist to help you act on what the numbers say — they are the support, not the product.
Free content is generic and mostly American. Everything here is built around South African reality: rand pricing, Takealot fee structures, local courier costs, import duties and lead times. And a course cannot tell you whether the specific deal on your desk today is worth R40 000 of stock.
R700 per month (about $39). Month-to-month, cancel any time. That is less than the loss on a single failed inventory bet — most members are trying to avoid exactly that.
No. Pick the Launch path if you have not listed a product yet, the Scale path if you are already trading. Both start with the same first step: evaluate a real deal before you spend money on it.
Takealot, Amazon and Shopify are covered end to end, with fee models and listing playbooks for each. Members also use the evaluator for local retail, TikTok Shop and direct-to-consumer offers.
Editable listing copy frameworks, product photography shot lists, ad creative templates, supplier negotiation scripts, pricing and landed-cost sheets, and a returns/refund playbook — all in formats you can adapt in an afternoon.
There is no guarantee of income — nobody honest can promise that. What we do guarantee is that if the tools and coaching are not useful in your first 30 days, you cancel and stop paying. No lock-in contracts.
Stop guessing. Start scoring.
Join the waitlist for the next intake and get a free Deal Evaluator scorecard to run your first product through today.